GKF has been chosen Charity of the Year 2021 by an international contest Miss Generation, held in London. Thorough the whole 2021, we in partnership with Miss Generation hold numerous events and initiatives promoting organ donation. Miss Generation crowned winners and organisers attended our HQ in Birmingham, where we recorded professional videos and interviews involving crowned winners and organ recipients, which were widely popular in the social media. The culmination of this partnership will be the upcoming on 18 September 2021 Miss Generation Gala in London, attended by 300 people, where our messages and support for organ donation will be widely promoted, including from the stage.